Website Roast: What’s Killing Your Conversions and How to Fix It
Your website might look decent but if it’s not bringing in leads or helping you sell, it’s just a fancy digital brochure. In this deep-dive I reviewed three real industrial business websites from pipeline software to drill bit manufacturing to telecom tower construction to...
Why Clear Content Beats Clever Content Every Time
Are you overcomplicating your content? If you’ve ever spent hours agonizing over every word or tried to squeeze your entire industry expertise into one post, you’re not alone. But here’s the thing. Complexity doesn’t impress. It confuses. And confused people do not engage,...
How to Choose the Best Social Media Platform for Your Business in 2025
Choosing the right social media platform is one of the most common questions business owners face. With so many options and conflicting advice out there, it’s easy to feel overwhelmed. But you don’t need to be on every platform. You just need to be on the right one for your...
Overcoming the Fear of Posting on Social Media: Why It’s Time to Just Start
Are you stuck overthinking your next post? You’re not alone, and trust me, I’ve been there. The fear of putting yourself out there, of sounding stupid, of no one caring. It’s real. But here’s the truth: none of it matters as much as we think it does.If you’re wondering how to...
How YouTube Can Transform Your Business in 2025
Let’s face it: too many businesses, especially in industries like oil and gas, manufacturing, and industrial production, are still treating marketing like it’s stuck in the 90s. You’ve got incredible expertise, innovative processes, and game-changing products, but if no one...
Stop Running Your Business Like a Spreadsheet
Let’s be honest: EBITDA is a bullshit metric. Sure, it looks impressive on paper, but it’s not the full story. Running your company based on EBITDA alone is like trying to win a race by only looking at the fuel gauge. It shifts the focus away from what truly matters: your...
Your Marketing Isn’t Broken. It’s Just Outdated
Introduction: The Marketing Time WarpLet’s face it, marketing isn’t what it used to be. And thank goodness for that. Yet, some companies are still operating like it’s 2005, relying on outdated tactics that scream corporate comfort zone.Cue the generic banner ads, stale...
Unlocking Modern Marketing Potential: Tips for Calgary Businesses
In today’s rapidly evolving digital landscape, there are countless opportunities for small businesses in Calgary to leverage modern marketing tools and strategies. Surprisingly, many companies are not yet taking full advantage of these powerful resources. In this article,...
Navigating Tough Conversations: Honesty vs. Sugarcoating in Business Communication
“They say time is money, but in some businesses, it’s more like a confusing cryptocurrency – everyone talks about it, but nobody understands how to spend it wisely!”All leaders face challenges when balancing honesty with the desire to avoid...
