Case Study / Oil & Gas Services
From Invisible To Industry Ready.
Clear Directional Drilling — Calgary, AB
Clear Directional Drilling knew exactly what they did and why they were good at it. The problem was nobody outside their existing relationships could see any of that. No brand message. A LinkedIn presence that said nothing. No content plan. Strong company, limited online presence. Here's what we built.
The Brand Message Video
Watch The Film We Made For Them
Brand Message Video — Clear Directional Drilling — Produced by Thumbmuffin Productions
The Situation
Good Company. Low Visibility.
This is one of the most common problems we see in Calgary's O&G services sector. The technical capability is there. The track record is real. But the story isn't being told anywhere, and the digital presence doesn't match the quality of the actual work. Potential clients Google them, land on something generic, and move on. Existing clients can't easily refer them because there's nothing to point to. The sales process depends entirely on whoever is in the room making a personal impression, every single time. That's a growth ceiling.
01
No Brand Message
They knew what they did. They couldn't explain it quickly, clearly, or in a way that made someone want to know more. Every introduction started from scratch. There was no single asset doing that work for them.
02
LinkedIn Going To Waste
Profiles existed but weren't set up to attract attention or start conversations. No structure, no clear positioning, no strategy for what to post or who to connect with. Just a profile sitting there doing nothing.
03
No Content Plan
There was no system for showing up consistently online. No plan for what to publish, how often, or how to use content to stay front of mind with the clients and contacts that mattered most.
04
Business Development On The Back Foot
Key client relationships were being managed reactively rather than strategically. No framework for who to develop, how to stay in touch, or how to create the kind of visibility that generates inbound interest.
What We Did
Four Things. Built To Work Together.
This wasn't a case of throwing marketing at the wall and seeing what stuck. We built a short, connected program: a video to anchor the brand, a LinkedIn presence to back it up, training so the team could use it, and a content plan to keep the momentum going.
01
Brand Message Video
We scripted, filmed, and edited a brand message video that explains what Clear Directional Drilling does, who they do it for, and why clients choose them. Plain language. No fluff. Shot to be used in proposals, on LinkedIn, and on the website — one video doing multiple jobs at once.
02
LinkedIn Profile Setup
We rebuilt their LinkedIn presence from the ground up. Profiles structured to communicate clearly to the right people, with consistent messaging, a compelling headline, and all the elements that turn a passive profile into something that generates actual interest.
03
LinkedIn Sales Training
A profile that looks good is only half of it. We ran a focused training session on how to use LinkedIn as a real business development tool: how to connect strategically, what to post and why, how to engage with the right people, and how to start conversations without it feeling like a cold call.
04
Content Plan & Key Client Strategy
We built a practical content plan — what to post, on what schedule, tied to the accounts and relationships that matter most. Not a generic editorial calendar. A plan that connects content directly to the clients they want to win and keep.
10/10. Thumbmuffin did an excellent job. Knocked it out of the park.
Sean Kolb — Clear Directional Drilling
Calgary, Alberta
The Outcome
What They Walked Away With
A brand message video that works in proposals, on LinkedIn, and on the website without anyone having to explain what the company does in every conversation
A LinkedIn presence that actually reflects the quality of the work, not a profile that undersells a capable team
A team that knows how to use LinkedIn as a BD tool, not just a digital resume that collects connection requests
A content plan tied directly to key accounts and client relationships, not just generic posts for the sake of being active
A foundation that compounds over time: the video, the profiles, and the strategy all work together rather than sitting in isolation
A cleaner, faster sales process. Less time explaining who they are from scratch, more time talking about the actual job
"Dan and his team are great! Very professional and courteous from brainstorming ideas, to storyboard, and script, all the way to the finished product. He brings a lot of ideas and good insight to your project or advertisement. He is creative and listens to make sure your needs are being met, and that vision comes to life. I would highly recommend and would use him again in an instant."
Sean Kolb — Clear Directional Drilling — Google Review
In the same boat? Most Calgary service businesses are better than their marketing shows.
Let's Talk →Services Used
The Building Blocks Are Available To You Too
This program pulled from four of our core services. You can start with one, build to more, or talk to us about what combination makes sense for where you are right now.
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Customer Story & Brand Video
One video that tells your story clearly. Used in proposals, on LinkedIn, on your website. Starts at $1,500. Most clients say it pays for itself in the first three meetings.
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LinkedIn Training Workshop
A focused session on how to use LinkedIn as a business development tool. Practical. Not fluffy. Your team leaves with a framework they can actually use.
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Brand Messaging & Style Guide
We pin down exactly what you say, how you say it, and who you're saying it to. So everything you publish — content, proposals, website — sounds like the same company.
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Marketing Support Retainer
For companies that want someone in their corner on an ongoing basis. Strategy, content, planning, accountability. We sit in your corner and keep things moving.
Get In Touch
Your Company Deserves Marketing That Matches What You Actually Do.
Calgary based. Working with businesses across Canada. Three ways to start the conversation.