Marketing Tips

Your website might look decent but if it’s not bringing in leads or helping you sell, it’s just a fancy digital brochure. In this deep-dive I reviewed three real industrial business websites from pipeline software to drill bit manufacturing to telecom tower construction to...

Are you overcomplicating your content? If you’ve ever spent hours agonizing over every word or tried to squeeze your entire industry expertise into one post, you’re not alone. But here’s the thing. Complexity doesn’t impress. It confuses. And confused people do not engage,...

Are you stuck overthinking your next post? You’re not alone, and trust me, I’ve been there. The fear of putting yourself out there, of sounding stupid, of no one caring. It’s real. But here’s the truth: none of it matters as much as we think it does.If you’re wondering how to...

Let’s face it: too many businesses, especially in industries like oil and gas, manufacturing, and industrial production, are still treating marketing like it’s stuck in the 90s. You’ve got incredible expertise, innovative processes, and game-changing products, but if no one...

Introduction: The Marketing Time WarpLet’s face it, marketing isn’t what it used to be. And thank goodness for that. Yet, some companies are still operating like it’s 2005, relying on outdated tactics that scream corporate comfort zone.Cue the generic banner ads, stale...

In today’s rapidly evolving digital landscape, there are countless opportunities for small businesses in Calgary to leverage modern marketing tools and strategies. Surprisingly, many companies are not yet taking full advantage of these powerful resources. In this article,...