Stop writing hooks that get scrolled past.
Six hook formulas service businesses can use to attract their customers, with industry-specific examples for law, accounting, oilfield, real estate, and more. Plus a 5-minute self-assessment to spot where your marketing is leaking.
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WHAT YOU GET
Inside the cheat sheet
01
SIX HOOK FORMULAS
The Contrarian. The Specific Pain. The Result. The Stat. The Confession. The Question They're Already Asking. Each with a generic version most businesses default to and a sharper version that actually stops the scroll.
02
INDUSTRY-SPECIFIC EXAMPLES
Real examples written for the businesses we work with: law firms, accountants, oilfield services, manufacturers, real estate, music industry. No generic marketing speak.
03
5-MINUTE SELF-ASSESSMENT
Twenty yes-no questions across five stages of marketing maturity. Find out exactly where your marketing is leaking and what to fix first.
04
YOUR NEXT MOVE
A clear scoring system that tells you which stage you're in, what's missing, and the highest-leverage thing to do next. No guessing.
6
Hook formulas
20
Self-assessment questions
5
Marketing stages mapped
PLUS THE NEWSLETTER
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One short email a week. Real marketing advice for service businesses. No fluff, no jargon, no AI-sounding nonsense.