Clear Directional Drilling Solutions - Case Study:
Brand Message Video, Content Plan, LinkedIn Training and Profile Building
What We Do: Practical Branding Strategy Built for Canadian Businesses
A lot of Canadian businesses struggle with brand clarity. Whether it’s inconsistent visuals, unclear messaging, or a lack of presence online, it all leads to the same result: people don’t remember you.
If you're a professional services firm, an engineering consultancy, a tech company, or a local B2B business in Calgary, you’ve likely built a great business — but is your brand telling the right story?
That’s where Thumbmuffin comes in.
At Thumbmuffin, we help service-based businesses in Calgary and across Canada define and refine their brand from the ground up — or give it the refresh it needs to stand out in a competitive market.
We offer:
- Brand Positioning & Messaging: We help you nail what you do, who you serve, and why it matters — in language your audience understands and connects with.
- Visual Identity Development: From logos to colours to typefaces and video branding elements, we create a cohesive visual style that aligns with your story and values.
- Brand Guidelines: We’ll create easy-to-follow brand rules and templates so everything you post or publish feels consistent and professional — whether it's a LinkedIn post or a tradeshow banner.
- Voice & Tone Strategy: Your voice matters. We help you sound like you, but with polish — whether you're speaking to investors, clients, or the community.
- Content Foundations: We provide messaging blocks, positioning statements, and video scripts you can use across your website, proposals, and social channels.
The Outcome: A Brand That Does the Heavy Lifting
- A clear and confident identity that stands out in your market
- Consistency across your website, social media, proposals, and videos
- A story your clients understand and want to be part of
- Tools your team can actually use to stay on-brand
- A stronger foundation for lead generation, hiring, and growth


Want to WOW Your Customers
Call or email us to discuss your branding, marketing and social media needs
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