Branding Strategy Services
in Calgary, Alberta
1
Discover
We start by understanding your business inside and out who you are, who you serve, and where you want to go. Through interviews, audits, and competitive research, we uncover what makes your brand different and what your audience actually cares about.
2
Define
Next, we craft your core brand foundation clear messaging, voice and tone, brand values, positioning, and customer promise. This step makes sure everything you say and show is consistent and aligned with your goals.
3
Design
Here’s where strategy meets visuals. We develop your visual identity. Logo, typography, colour palette, and style elements and ensure everything reflects your brand personality across video, web, and print.
4
Deploy
We package everything into actionable tools: brand guidelines, messaging frameworks, and content templates your team can use. We also help you roll it out online, on social media, and through key video and web content.
Your Brand Isn’t Just a Logo — It’s What People Remember
A lot of Canadian businesses struggle with brand clarity. Whether it’s inconsistent visuals, unclear messaging, or a lack of presence online, it all leads to the same result: people don’t remember you. If you're a professional services firm, an engineering consultancy, a tech company, or a local B2B business in Calgary, you’ve likely built a great business — but is your brand telling the right story? That’s where Thumbmuffin comes in.
What We Do: Practical Branding Strategy Built for Canadian Businesses
A lot of Canadian businesses struggle with brand clarity. Whether it’s inconsistent visuals, unclear messaging, or a lack of presence online, it all leads to the same result: people don’t remember you.
If you're a professional services firm, an engineering consultancy, a tech company, or a local B2B business in Calgary, you’ve likely built a great business — but is your brand telling the right story?
That’s where Thumbmuffin comes in.
At Thumbmuffin, we help service-based businesses in Calgary and across Canada define and refine their brand from the ground up — or give it the refresh it needs to stand out in a competitive market.
We offer:
- Brand Positioning & Messaging: We help you nail what you do, who you serve, and why it matters — in language your audience understands and connects with.
- Visual Identity Development: From logos to colours to typefaces and video branding elements, we create a cohesive visual style that aligns with your story and values.
- Brand Guidelines: We’ll create easy-to-follow brand rules and templates so everything you post or publish feels consistent and professional — whether it's a LinkedIn post or a tradeshow banner.
- Voice & Tone Strategy: Your voice matters. We help you sound like you, but with polish — whether you're speaking to investors, clients, or the community.
- Content Foundations: We provide messaging blocks, positioning statements, and video scripts you can use across your website, proposals, and social channels.
The Outcome: A Brand That Does the Heavy Lifting
- A clear and confident identity that stands out in your market
- Consistency across your website, social media, proposals, and videos
- A story your clients understand and want to be part of
- Tools your team can actually use to stay on-brand
- A stronger foundation for lead generation, hiring, and growth
Want to WOW Your Customers
Call or email us to discuss your branding, marketing and social media needs
info@thumbmuffin.ca